Email sequence

Hi {{first_name}},

Most AI initiatives in wellness ops never reach production. The reason is rarely the technology — it's where teams start.

I'm running a closed 2-session series for ~20 wellness operators (gym chains, boutique studios, fitness platforms, wellness clinics). Two Mondays. Goal: identify the right AI opportunity in your operation and prototype it no-code before you spend on a build.

This isn't a "learn how to use ChatGPT" training. Tools come last.

The format:

• Monday, {{s1_date}} → Find your AI starting point (60 min)
• Monday, {{s2_date}} → Prototype it in under 2 weeks (60 min, live build on a real attendee's flow)

You leave with a worksheet, a designed flow, and a working reference prototype. No upsell during the sessions.

Application-only. We read every one and turn down operators just exploring or outside the vertical.

If something repetitive is eating your team's week — apply.

Apply to the series →target: {{apply_url}}

— Tom

Tom Agrimbau · CTO, Amalgama amalgama.co

Hi {{first_name}},

Heads up on something I'm running. Two reasons I'm writing.

It's AI Starter Map: a closed 2-session series for ~20 wellness operators (gym chains, boutique studios, fitness platforms, wellness clinics) on identifying the right first AI use case and prototyping it no-code. Two Mondays, 60 min each. Live build on a real attendee's flow in session 2. Application only.

This isn't a "learn how to use ChatGPT" training. Tools come last — we start from your operation.

Two reasons I'm writing:

1. If it's relevant for you or your team:

if you're running ops at a wellness business — go through the front door, just mention you saw this directly from me. {{apply_url}}

2. If you know 1–2 wellness operators who'd actually benefit:

forwarding this email or the apply link to them would mean a lot. We've designed it for owners and ops leads at wellness companies who are AI-curious but stuck. Not for tech teams, not for non-wellness verticals.

That's it. No follow-up unless you want one.

— Tom

Tom Agrimbau · CTO, Amalgama amalgama.co

{{first_name}},

You're in. Confirming your seat for AI Starter Map — both sessions.

Session 1: Find your AI starting point

{{s1_date}} · {{s1_time}}

Session 2: Prototype it in under 2 weeks

{{s2_date}} · {{s2_time}}

Add both to calendar →target: {{calendar_invite}}

One rule.

This series only works if you do the activities live. We're going to put your operation on paper, pick one quick win, and design a flow together. Block 60 minutes — uninterrupted — for each session.

If you can't commit to that, reply to this email and we'll release your seat. Better that than no-shows.

Before session 1:

download the Friction Map worksheet. You'll fill it in live.

Download the worksheet →target: {{worksheet_url}}

You'll get a reminder 3 days before session 1 with everything you need. Until then — start noticing what's eating your team's week. That's your raw material.

— Tom

Tom Agrimbau · CTO, Amalgama amalgama.co

{{first_name}},

Three days until session 1.

Monday, {{s1_date}} · {{s1_time}}

Join link →target: {{calendar_invite}}

Block these 60 minutes. The activities only work live with the group.

Two things to land before Monday:

1. Download (or re-download) the Friction Map worksheet. You'll use it in real time. {{worksheet_url}}
2. Bring one answer to this question: "What's the most repetitive thing my team does that I wish I could stop?"

That's it. Don't overthink it. The whole point of session 1 is to surface 10 of these and pick one worth solving.

See you Monday.

— Tom

{{first_name}},

Tomorrow we build.

Monday, {{s2_date}} · {{s2_time}}

Join link →target: {{calendar_invite}}

The flow I picked: {{flow_one_liner}} — submitted by {{author_first_name}}.

I'll walk through the actual build live: Zapier trigger → OpenAI for classification → WhatsApp reply → Airtable log. ~25 minutes from zero to working prototype.

What you need ready before tomorrow:

• Your laptop (you can follow along if you want).
• A Zapier account — the free tier is enough.
• Your own flow from session 1, finalized. We'll reference patterns from yours during the build.

A note on what tomorrow is NOT.

It's not a polished demo. Things will break in front of you — that's the lesson. Failing on a $0 prototype Monday is cheaper than failing on a $25k build six weeks in.

See you tomorrow.

— Tom

{{first_name}},

Yesterday was good. Patterns I saw: most worksheets surfaced a clear quick win in the inbound / retention / reporting zone. Yours probably did too.

S1 recording →target: {{recording_s1_url}}

Worksheet (re-download) →target: {{worksheet_url}}

Here's the deal for next Monday.

In session 2, I take one flow from this group and prototype it live in 25 minutes — Zapier + OpenAI + WhatsApp, real keystrokes, errors included.

If you finished your flow yesterday (or finish it this week), reply to this email with it. By Friday end-of-day. The structure I need:

• Trigger — what kicks the flow off
• Steps — what happens, in order
• Output — what the flow produces
• Metric — how you'd measure if it works

I'll pick the most useful one and confirm with the author. You'll see your own operation rebuilt with no-code tools in front of you and the rest of the cohort.

Even if I don't pick yours, reply with it anyway — you get my read on it. Worth the 5 minutes. Session 2 builds on it either way.

See you Monday.

— Tom

{{first_name}},

Quick one.

I'm picking the flow for Monday's live build on Saturday morning. Tomorrow (Friday) is the deadline for submissions.

If you've got a flow from your worksheet, reply with it. Four lines is enough:

• Trigger: [what starts it]
• Steps: [3–6 steps]
• Output: [what the flow produces]
• Metric: [how you'd measure it]

Even if I don't pick yours, you get my read on it. Worth the 5 minutes.

— Tom

{{first_name}},

Two sessions done. You've now got:

• A Friction Map of your operation.
• One designed flow with a clear metric.
• A working reference prototype you can adapt.

S2 recording (live build) →target: {{recording_s2_url}}

That's enough to ship one quick win this week. Pick the simplest piece of your flow, build it in Zapier, test it on a small slice of your operation. By Friday, ideally.

Here's what most of you will hit in two weeks.

You ship one quick win and feel the unlock. Then you see two or three more flows in the same shape across your operation. Then you realize they connect — and that the real value isn't any single quick win, it's the cross-flow pattern.

That's where AI Blueprint Webinar A comes in. It's the conversation we have with wellness operators ready to map their operation end-to-end and stop solving one quick win at a time.

Apply to W-A →target: {{wa_apply_url}}

Applications open. We read every one. Not all get accepted.

Thanks for showing up.

— Tom

{{first_name}},

A week since S2.

Did you ship the quick win you designed?

Three honest answers — pick yours:

1. Yes, it's running. → Reply and tell me what you built. I'm collecting wellness ops case studies — happy to anonymize.
2. Started, got stuck. → Reply with where. I'll read it and tell you the most likely fix.
3. Haven't started. → Most common. Usually means the quick win wasn't the right one, or the flow was over-scoped. Both fixable in 20 min.

If you're in category 1 or 2, the next conversation is AI Blueprint Webinar A. It's where we look at why most AI initiatives stall before production, with a method built for wellness ops.

Apply to W-A →target: {{wa_apply_url}}

Applications open. We read every one — not all get accepted.

— Tom

{{first_name}},

It's been two weeks since the series wrapped. A quick note before the inbox-noise wins.

Three things that came out of the cohort I think might be useful:

1. Pattern we saw most often. ~40% of the flows submitted involved auto-responding to inbound leads or messages. If that's you, the simplest version is Zapier + an LLM classifier + WhatsApp / Slack / email reply. Cost under $30/mo at small volume.
2. The trap to avoid. The strategic projects — full system rebuilds, AI for everything — almost always kill momentum. Ship one tactical thing, measure it, then ask the next question. Repeat.
3. What we're publishing next. A short writeup on the Friction Map method with real examples, going out in ~2 weeks. If you want it, you're already on the list.

If your operation isn't in wellness, our deeper consulting work doesn't fit you directly. But the method applies anywhere. Use the worksheet, run the matrix with your team, ship the quick win. That's the whole game.

If anything from the series unlocked something, or if you got stuck — reply. I read every one and answer the interesting ones.

— Tom

Last note (no further automated emails)

You're now off the active sequence. If you want to stay in touch:

• LinkedIn: linkedin.com/in/tomasagrimbau
• Amalgama blog: amalgama.co/insights

If you'd rather not, unsubscribe here: {{unsubscribe_url}}. No hard feelings.

— Tom